At H+E GOODS COMPANY, we make it simple to add style to your home. Whether your tastes are traditional, vintage or modern, our expansive assortment of home goods provides endless possibilities for self-expression. Our unique products are of exceptional quality and value. Shop now and see for yourself!
About Elif & Dean
As principal at H+E Goods Company and founder of the blog, All Sorts Of, she has garnered clients and followers from around the world. As pioneer of the white-wall, laid back California aesthetic, H+E’s eclectic design approach and affinity for found objects has made her a household name. H+E imbues a bit of California eclectic in all of her projects, but craves a design challenge and opportunities to show off her ever-evolving style. No matter what the style she is asked to create, each space designed by H+E feels cozy, eclectic, and unique.
Our company, H+E GOODS COMPANY, is a boutique home décor, furnishing, and lifestyle retailer located in Los Angeles. Our Flagship store, HT GOODS COMPANY, was founded by HURDIN, is in Venice CA. Our second location, is a collaboration of aesthetics between HURDIN and ELIF, and is located in the Robertson Blvd Shopping District of Beverly Hills. HURDIN is an entrepreneur who specializes in importing luxury merchandise, and ELIF is an EMMY Award Winning costume designer. As we are both descendants of Ottoman families, on the European side of Istanbul, it is in our nature to bring to our company a sophistication and cultured appreciation for the finer objects of life. Our focus is on quality, “design forward”, uniquely curated, hand selected, one of a kind artisanal pieces from around the globe. We hope you will appreciate our eye for design as much as we have worked to bring it to you. More can be seen at our Instagram site (@HE_GOODSCOMPANY).Shop Collection