Mid-Century Ads - 40th Edition

Description

Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and ’60s, high in color, crisp fonts, and sexy, carefree capitalism.

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Made in Italy

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